There’s a ton of energy boosting stuff out there – drinks , bars , gels , and chews, to name a few. Now there’s D-Mix , an energy elixir that tries to set itself apart by billing itself as the “world’s first customizable energy elixir.” D-Mix comes in coffee and mint flavors and is a concentrated liquid serum, which, according to the website, you can pump into just about anything. They even provide non-alcoholic cocktail recipes that they think D-Mix will complement. Each one-ounce bottle of D-Mix contains: 400 mg of energy (caffeine and guarana) 14 vitamins and minerals 5,000 mg of antioxidants 50,000 percent of vitamin B12 21 amino acids 23 fruits and herbs including acai and goji berries We tried the mixes in our office, first on their own and then in water. Given all the stuff they’re made of, I was surprised they weren’t too

medicinal tasting. Instead, they were similar to children’s chewable vitamins, but with a fake-sugar aftertaste that sits on your tongue for a while. I think if diluted enough you’d probably not taste much of the flavor at all. There’s a little chart on the back of the bottle for the amount of liquid you should pump into your drink depending on your weight, but the idea is you can take in as little or as much as you want depending on your needs. I can see how this product might take off, since the needs of a six-foot-tall bodybuilder are probably different than my own. But the slick marketing campaign and flashy packaging has me wondering if this is bad media hype. Would you use D-Mix? D-Mix Energy Elixir: Cool or Not? Cool. Not cool.

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D-Mix Energy Elixir: Cool or Not?