After months of establishing herself as a curve-loving fitness convert with her own line of videos, Kim Kardashian is taking her body business to another level. And I don’t like where it’s headed. Kim’s sister Khloe told US magazine that the two will share more than a reality show – they’ll soon be launching a diet product together called Quicktrim. There’s not much information about this product just yet, but Kim is starting to spread the word on her Twitter and wrote, “Our Quicktrim cleanse will be massive! Khloe has already lost so much weight! I’m so proud of her.” I’m all for sisterly support,

but anything that contains the words quick, trim, and cleanse makes me see a whole lot of red flags. Healthy, lasting weight loss can’t be achieved through a quick fix. It really gets my goat that these ladies are out there discussing how hard they’ve been working at losing weight through diet and exercise alone, but if I’m taking Kim’s tweet to heart, they’re not being completely honest. There seems to be quite a bit of hypocrisy in the Kardashians’ newest undertaking – what do you think?

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Fittingly Mad: Kardashians to Release Quick Trim Diet Product